Marketing Manager:

BUILD YOUR BRAND & DRIVE SALES IN THE NEW SOCIAL MEDIA WORLD  

Hi, I’m Emily Guterres. I craft marketing strategies that drive revenue and sales in the social media world.

With mass consumer attention on just a few platforms where organic reach costs nothing, social media offers a powerful opportunity to capture underpriced attention. I create branding and conversion-focused experiences that help brands stand out and thrive. Let’s work together!

AREAS OF EXPERTISE

PAID ADVERTISING & AMPLIFICATION

Amplification refers to any tactic that lets you reach even more people through your content. That means running paid ads on social platforms, running ads on streaming services, influencer marketing, outdoor media and more.

I pay attention to which pieces of strategic organic content resonate, and then add sales-focused elements, and run it as an ad with a few slight tweaks. I know the content has already been validated by the algorithm, and I have proof that it will work when you run it as an ad, mitigating your risk of wasting money.

STRATEGIC ORGANIC CONTENT (SOC)

I have created strategic organic content across Instagram, Facebook, TikTok, LinkedIn, and YouTube. I’m used to working with a small to limited budget to create content specific to each platform.

My creative is focused on content people want to consume in order to build brand, grow community and create cultural relevance.

EMAIL MARKETING

Email marketing is a core pillar of digital marketing. Throughout my career, I’ve strategized, executed, and designed hundreds of successful campaigns. Getting people’s attention is hard; getting them to convert is even harder. I strike a balance between adding value to your community, creating conversation, and driving purchases

Social media builds awareness, but emails build relationships.

Rules I live by:

  1. Make your emails personal, relevant, and meaningful to each subscriber 

  2. Balance value and promotion 

  3. Engage consistently 

  4. Leverage social media to build your list

Email isn’t dead - it’s evolving. If you’re willing to evolve with it, the rewards are bigger than ever.

Portfolio:

VEGANDALE CHICAGO | GRANT PARK

VEGANDALE MIAMI | PHOTO & VIDEO SHOOT

NEW YORK, TORONTO, MIAMI & MORE | LIVE EVENT COVERAGE

Brands I have worked with:

Open to New Opportunities!

I’m open to full-time roles or freelance marketing opportunities. Let’s chat and see if we can find a way to work together.