LIVE EVENT COVERAGE

At Vegandale, I managed the content strategy for the annual social media calendar while also overseeing the development and direction of real-time event coverage. I understood that having the right content during event weekends was key to driving last-minute ticket sales.

I produced and directed live social media coverage for nearly 20 events in cities like Chicago, New York, Miami, Toronto, Los Angeles, and London.

01 - Social Organic Content - Collaborated with graphic designers, influencers, photographers and videographers to plan and execute content both pre-event and on-site content. 

02 - Day of Production & Execution - Coordinated and executed real-time posts and stories during the event to capture and share the live experience.

03 - Measuring Results -  Tracked and analyzed impressions, brand mentions, and overall reach to assess the performance and impact of our content.